We think in categories

How do you keep track of a portfolio of over 10,000 items? Especially when new items continue to be added month after month, while the range is being constantly expanded and the market as a whole is in a state of tremendous upheaval.

Not an easy task for the colleagues in product management. Until recently, they worked as generalists. That means each and every one of them always kept an eye on the entire Jürgen Liebisch GmbH product range.

Now, to ensure that we are in the best possible position to meet the challenges of our continuous growth and the general change processes occurring in the market, we have done more than simply increasing the size of our team at the beginning of the year. We also made structural changes and reorganised our internal set-up into a category management system.

Our entire product range is now clustered into product groups – such as drive/chassis, body, engine, interior, etc. – on the basis of which they are divided up among the individual team members. As product specialists, they will now act as an important link between sales and purchasing and will be responsible for the strategic development of the product range.

In this way, we not only increase the efficiency of internal operational processes. We also ensure that, even with an ever-expanding product range, we focus exclusively on the requirements of our customers and only offer goods that are really in demand.